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Here we are in front of our 1st store in Amsterdam’s Rokin 40.
The store was only 3 meters wide and often so many clients visited that we could hardly move for- or back-wards! The interior was inspired on a visit we made to Marrakech. By the use of light grey materials and aluminum the shop radiated a fresh modernity
Later we were joined next-door with Holland’s most famous shoe-designer Jan Jansen


Our “Vendeuses de Luxe” showing above: Ellen (l) wearing hand-painted pleated silk chiffon dress (what a beauty), Veronica (r) wearing silk jersey harem-pants and silk chiffon strapless tunique. On the right: Veronica wearing silver brocade jacket.
Picture right: Veronica wearing black velvet coat trimmed in red satin.
Great and very wearable styles!
all pictures by Anna Beeke – from the book: ‘k heb niks om aan te trekken’ © 1977